Not the best marketing idea…
Yesterday Josh picked up a copy of our local paper, the Press-Citizen. I was anxious to see it because the talk of the town is their new marketing technique they are using. Some of our friends have called it a pain in the butt, stupid, I want to cancel my paper and…my favorite…I will not patronize businesses that advertise using this method.
Because of all this buzz, I had to see for myself…and I agree! With the first page being a half ad and attached to the back page, it’s impossible to try and hold the paper, fold it, and comfortably read it.
See for yourself: